I am all for new marketing ideas especially the ones that automate tedious tasks. I love submitting articles and use an auto submitter. RSS feeds provide news to my sites. Automatically creating links to Clickbank items based on keywords in my blogs is a godsend.

But, to me, if people don’t use these products and just pimp them to others, they are missing out on the long term benefits for a quick buck.

I admit that I have done this in the past and may do it again in the future – but – I only sell products that I actually use and approve. That way I can actually vouch for them since I have used them and can speak from personal experience.

Personally, I prefer to market to the average Internet Joe. I market to people who are looking for a deal on a credit card (and I use a super script to keep my site current). I recommend hotels in Thailand and can speak from first-hand experience. I post links to hotels in Thailand forums and also have 6 Thai affiliate hotel sites.

I also write articles about Thailand and list my hotel affiliate links in the author’s resource box. These are pretty easy to write since I have been traveling to Thailand for over 30 years.

I also write the occasional marketing or credit article to get some traffic to those sites. I have about 10 article sites and advertise on those sites that others submit their articles to.

I would rather make a few bucks marketing a product to people who are actually going to use it instead of marketing to someone who is only going to try to sell it to someone else.

All of this is just my personal opinion. There is nothing morally wrong or illegal of marketing to marketers. I use many of the items that are up for sale, especially those that make my life a little bit easier.

The one thing that I do object to is the folks that market to others and make false or misleading statements indicating that they use the product and how wonderful it is when they have never used it and just want to make a buck.

Anyhow, keep coming up with all those great products that marketers can use to make our lives easier. Just market them honestly.

Web marketing

Mailing it out

There are many ways that web marketing can be carried out. Internet marketing is not just about having a website, but really touching base with one’s consumers. This can include marketing through wireless media such as mobile phones, and even marketing through email. Marketing can include distributing newsletters or regular text messages to subscribers.

SEO and Other Methods

On the Internet, content is still the king, and many companies get a lot of visitors online because of excellent content and steady social media marketing. This is where content marketing comes in. This activity includes writing high quality content for customers. When companies show how much they care for customers, then customers can be better encouraged to buy products and services from them.

Web design is also another critical part of web marketing. Web design must be fluid and creative, but it also must be intuitive and easy to use. Many websites out there might come with a whole boatload of bells and whistles, but if consumers cannot use it, then the website will simply be a pretty picture that can be looked at but never touched.

Other ways that Internet marketing can be carried out include banner ads and social networking. The interactivity of today’s online arena has made marketing even easier; because many people get spammed through social networks; marketing has also become an even greater challenge.

More Challenges

Because the Internet offers anonymity for a lot of users, spamming can run rampant, and a lot of well-produced marketing methods might fall into recycle bins and spam folders all because of misinterpretation. Moreover, many companies are already finding their niches online, and competition is fierce. Try involving SEO Services as part of your marketing mix to ensure you have more than one avenue to capture you potential customers.

Nevertheless, experts are finding more ways to get their message out and make sure that their voice is heard in the din. With both creativity and technical know-how, Internet marketing can bring a lot of rewards to a business.

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Welcome to One Way Marketing Ltd: Currently expanding throughout Cardiff, we are one of the fastest growing sales and marketing companies in the South East. We serve our clients by helping them deliver exciting marketing and sales campaigns for local Cardiff and national clients through the use of our unique marketing approach

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Ready to move up a gear with your marketing?  This simple shift in mind-set will increase your marketing ROI, guaranteed!

People often ask me “what’s the one thing that I can do quickly and easily to get a better result from my marketing”.

Not surprisingly, everyone’s looking for that elusive silver bullet to transform their marketing output.  Well the good news guys, is that there IS a fundamental principle that will transform your marketing results, and what’s most surprising is that so few business people are aware of it. 

I believe that business should be like any other professional vocation; you need to know your subject and continually update and expand your knowledge; and you probably feel the same – that’s why you’re reading this blog!  Also see the PUSH Marketing Academy if you’re serious about getting better results.

So what’s this amazing principle and how does it work? 

Let me describe a scenario that many business owners and managers would recognise.  The vast majority of people I meet in business have a view of marketing that looks not too dissimilar to gambling.  They expect to pay a price for the risk they take in trying to marketing their offering, be it products or services.  They accept, without question, that they’re going to throw money at marketing and hope that they get a result that makes a profit.  This is known as ‘spray and pray’.  I’ve even met people who tell me that as long as they don’t lose money on their marketing spend they’ll be happy… that’s just crazy, marketing is all about creating a profit!

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Marketing is actually very simple; it’s not an exact science and you’ll need to accept that some guesswork is required.  However, there’s a fundamental principle you need to know before you commit to spending anything on your marketing plan and this is it:

Learn how to BUY more customers at a PROFIT

Most people spend their budget and hope that they’ll get enough back to make it worthwhile.  This is a totally flawed approach and if it’s one you’re using now, I implore you to seriously consider what I’m about to tell you next.

Take a long hard look at your figures and understand the relationship between the Average Lifetime Customer Value in your business and your accepted/defined Cost of Acquisition.  The relationship between these two will tell you how much you are able to spend to BUY each new customer at a profit.  So start with what your figures tell you and they will guide your marketing strategy.

Understanding how Average Lifetime Customer value is calculated is essential to every business – Here’s a tool produced by Harvard Business School to explain it.

I’ve described this as a form of Inside-Out thinking for marketing.  Many business owners/managers are looking outside for the answer, they want to use resources to go out and hunt down enough customers to keep the business alive.  Instead, they should understand what their business is able and willing to spend to buy each new customer.  This can be applied to any business, it’s not industry specific and a completely scaleable concept.

When you know the relationship between the real value of each customer (by looking at your costs and margins) and have decided what you feel is worth paying to buy them (known as the Cost of Acquisition) you will have a defined budget that you can work within and always ensure your marketing is profitable.  And here’s your starter clue… aim for a CoA of 10-15%.

Applying this sort of mind-set to the way you view your marketing will transform your overall strategy.  You’ll understand what you need to do to acquire more sales and build customer relationships that support and grow your business.  You’ll feel in more control and above all you will feel far more confident in your marketing.

If you want to know more about this principle read more on my blog at www.nialadams.com and look out for the next edition of The Marketing Index about to be released later this month.

Nial Adams